The rise of Skinimalism: Less Is More

If you've been hearing the term "Skinimalism" being used on social media and most beauty spaces lately, and you're wondering what it is; you've come to the right place. Contrary to what the name alludes, Skinimalism has nothing to do with body shaming, or the size of your body - let me explain.

So, what is Skinimalism anyway? 

Trend Predictions Report described the term Skinimalism as the "new effortlessly chic routine (that's) simple and sustainable". Nothing says modern more than a slow, minimalistic approach to life, and why should your beauty routines be any different? 

In the post-pandemic landscape, people are seeking out healthier and more sustainable ways to exist and go about their day to day lives. The rise of Work-from-home, K-Beauty, and social media icons like Nara Smith, have really solidified the appeal of a simpler, back to basics, lifestyle. 

Why is Skinimalism taking over the beauty industry?

Multiple factors have collided to create this minimalistic take on beauty. The socio-economic landscape that most people find themselves living in, means people have had to cut back on certain "luxuries" as they attempt to save money for their monthly basics. This has created an environment where products with dual or even three uses tend to be very appealing to consumers. Think of a lipstick and can also be used as blush; or the new Huda Blonzers - blush and bronzer in one easy step.

The ever-evolving description of luxury has also set the stage for a more free and simple life. Having the most free time is seen as luxurious. Thus, spending less time in the morning doing a 10-step beauty routine is not so appealing to most (luxury) consumers anymore. 

How can you incorporate it into your routine? 

Look for make-up products that double as skin care or have skin care properties. You could try the NARS Light Reflecting Foundation, which consists of 70% skin care ingredients in the formulation.

Another great way to incorporate this into your routine is to embrace natural ingredients. Many natural oils and clays have a plethora of skin benefiting properties. Look for ingredients like Baobab oil, which helps prevent acne flare ups, hydrates the skin, and can help repair the skin barrier. 

The premise here is to prioritize 2 or 3 key products that incorporate the right mix of active ingredients, skin protecting and repairing properties as possible. Look for products that hydrate the skin while exfoliating; or have anti-aging properties and target dark marks. 

This is not necessarily about less consumerism, and more about the luxury of having more, with less effort; for you and your purse!